Designing mornings for the busy and the bold.
Breakfast should be easy, so we created Wake + Make, a grab and go breakfast company that provides all your breakfast needs (and more!) hassle free. For the busy mornings, sweet treat cravings, or just a quick pick me up, we’ve got you covered.
Wake + Make was created to help YOU make sure you get all your breakfast needs quick and easy. Whether that means getting out the door quicker or a healthier start to your mornings, we aim to make breakfast easy, as it should be.
Brand Guidelines
Visual Identity
Product Design
ROLE/ DISCIPLINES
TIMELINE
February 2024 - May 2024
Wake + Make’s visual identity is crafted to bring a sense of warmth and playfulness to the sometimes daunting morning routine. I leaned into an earthy, nature-inspired color palette, with forest green as the anchor, symbolizing health and the natural origins of our ingredients. This rich, vibrant green echoes the freshness and vitality that I want our brand to embody.
Incorporating whimsical, illustrative characters as the face of our brand adds a touch of fun and personality, transforming the often mundane task of breakfast into something you can look forward to. The use of these characters, combined with earthy tones, softens the morning experience, making it more inviting and less of a chore.
Our visual identity strikes a balance between creativity and approachability, ensuring that the brand feels cohesive and connected, from the packaging to the overall brand experience. We wanted Wake + Make to not only meet your breakfast needs but to do so with a visual presence that feels fresh, fun, and thoughtfully designed.
Visual Identity
“Fueling your day with effortless mornings because starting strong should be simple."
I curated a playful and creative visual identity for Wake + Make, inspired by my own experience as a student who often skipped breakfast for a few extra minutes of sleep. I knew breakfast was important, so I set out to make it easy and enjoyable. Drawing inspiration from brands like Chobani and Chamberlain Coffee, I infused our identity with adorable, illustrative characters that bring a unique charm to the often dreaded morning routine.
Our earthy, nature-inspired color palette, anchored by a rich forest green, reflects the health and sustainability of our all-natural products, ensuring a cohesive and refreshing feel throughout the brand. With Wake + Make, mornings are no longer a chore—they’re a treat!
Wake + Make embodies the Caregiver archetype, deeply committed to nourishing and supporting those we serve. Our brand isn’t just about providing breakfast; it’s about fostering a sense of well-being and making sure our customers feel taken care of, inside and out.
With our tagline, “All the goods, without the hassle,” Wake + Make underscores its commitment to ease and health. We’re here to simplify your mornings, offering nutritious, grab-and-go options that fuel your day with minimal effort.
I’ve identified three key attributes that define Wake + Make as a brand:
- Nourishing: Reflecting our dedication to providing wholesome, healthy breakfast options that support a balanced lifestyle.
- Accessible: Demonstrating our commitment to making breakfast convenient and hassle-free, ensuring it’s a part of everyone’s morning routine.
- Joyful: Capturing the simple pleasures of a well-made breakfast and the little moments of happiness it brings to start your day on a positive note.
“Mornings, made simple”
“Wake + Make at your fingertips”
Our Wake + Make website allows users to easily access their favorite products without leaving their door. Created with the same brand guidelines, the Wake + Make website creates a joyful experience of shopping til checkout. Putting user accessibility and efficiency as our focus, the website’s navigation is optimized for the user, all the while incorporating the unique visuals and illustrations of Wake + Make.